In-Store Asia 2025 Highlights: Sigma Racks' Atelier Collection Shines

The curtains have closed on In-Store Asia 2025, but the buzz hasn’t faded — especially when it comes to Sigma Racks’ latest innovation: the Atelier Collection. Designed with the modern retail floor in mind, this new collection was one of the most talked-about displays at the event — a showcase that blended aesthetics, modularity, and merchandising intelligence.

For team Sigma Racks, this wasn’t just another exhibition. It was a platform to reimagine how racks can influence consumer behavior, brand storytelling, and space transformation — and the Atelier Collection did exactly that.

🎯 The Vision Behind the Atelier Collection

Today’s retail is fast, flexible, and fiercely visual. From showroom, stores and lifestyle outlets to modern convenience formats, retailers are looking for display systems that go beyond utility.

The Atelier Collection was created to bridge that gap — offering:

  • Premium finishes that align with brand aesthetics

  • Modular build to adapt to seasonal and promotional layouts

  • Custom branding zones for headers, side panels, and color palettes

  • Tool-free assembly for easy movement and quick rearrangement

  • Lightweight yet durable construction using automated manufacturing

Each design in the collection was crafted with both functionality and customer engagement in mind — making it ideal for fashion, beauty, FMCG, and lifestyle retail formats.

👀 At the Exhibition: Why Atelier Caught Eyes

Positioned front and center at the Sigma booth, the Atelier Collection drew the attention of visual merchandisers, store designers, and even brand managers. Many visitors praised its clean lines, soft edges, and ability to elevate product presentation without overpowering the merchandise.

Whether it was modular end caps, open-style gondolas, or compact corner fixtures, the feedback was clear: retailers loved the flexibility and finesse that the collection brought to the floor.

💬 What Visitors Said

Here’s a glimpse of what some of our visitors shared:

🗣️ “This doesn’t feel like a rack. It feels like part of the store’s design.”
🗣️ “Exactly what we need for brand-heavy displays that rotate every month.”
🗣️ “The finish on this is showroom-ready — it doesn’t need anything extra.”

Such feedback validated our belief — retail racks aren’t just backend storage. They’re part of the front-end experience.

🧠 Industry Takeaways from In-Store Asia 2025

While the Atelier Collection stole the show, the event also gave us insight into where retail design is heading:

  • Strong demand for retail shelving systems that allow visual flexibility

  • Rise in premium display racks even in small format stores

  • Expectation for factory-direct, customisable display solutions

We walked away not just with leads, but with clarity on how to evolve our offerings further.

🏭 Built Different — The Sigma Way

All Atelier racks are built in Sigma’s own manufacturing facility using automated machines that guarantee consistency, precision, and quality. This allows us to deliver:

  • Shorter lead times

  • Zero-dealer margin pricing

  • Tailor-made systems based on your layout and visual flow

  • Scalable production for multi-location rollouts

This means your next retail setup — whether it’s one store or one hundred — can be built with Sigma’s backbone.

🚀 What’s Next?

Post exhibition, the response to the Atelier Collection has been phenomenal. We’ve already begun discussions with several brands for:

  • Store redesigns using Atelier systems

  • Compact retail kiosk builds

  • Rollouts for seasonal display strategies

  • Custom versions of Atelier racks for flagship store aesthetics

Sigma’s product design team is also working on Atelier 2.0, featuring accessories like shelving lights, mirror panels, and integrated branding panels.

🙏 Thank You for the Love

To everyone who stopped by, shared feedback, asked questions, or took a closer look — we’re truly grateful.

For those who couldn’t make it — the Atelier Collection is live on our website. And we’re just one call away from designing a retail display system that fits your style, space, and story.

📞 Call: +91-9670777737
🌐 Explore: www.sigmadisplayracks.com
📩 Let’s build display that converts. Together.


Comments